Most campus programmes measure offers rolled out. The number that matters is how many of those offers convert into someone at a desk in July.
The gap between offer and joining is where you lose people
Six to nine months typically separate a campus offer from a joining date. In that window students receive other offers, sit for exams, and are actively talked out of the role by family.
What closes the gap
- Structured contact every four to six weeks - not a single offer letter and silence.
- Early buddy allocation from your existing team.
- A pre-joining engagement task that makes the role feel real.
- Clarity on posting location well before joining, not after.